Q&A with Thomas Zawacki, Chief Digital Officer- Strategy & Innovation at Data Axle

Thomas Zawacki, Chief Digital Officer- Strategy & Innovation at Data Axle, is a successful entrepreneur, educator and innovator who has been successful in successful digital recording or in the entrepreneurial sector. It is known for achieving consistently good financial results through revenue growth, product innovation, marketing strategy and job efficiency. Consider the four strategies of C: customer, channel, creation and conversion. Using data analysis and AI / ML forecasting models, weighing each element differently depending on your KPIs.

MEDIA 7: Please take us on your journey. What motivated/inspired you to join Data Axle?
THOMAS ZAWACKI: My work is perfect. I graduated from college as an anthropologist, and was passionate about technology. My two hobbies at the time — outside of drinking and traveling were code making and anthropology.

Anthropology is about immersing yourself in a culture and understanding why they choose. It may seem like a strange choice for adults for my parents, but it really set the perfect path for my journey in digital marketing. On my first day of the internet, I was lucky enough to be part of the team that set up the first banner to be put online. At the time, we were building a core component of the digital marketing industry, and doing so was based on customer empathy, understanding how people use new technologies to improve their lives, and creating new ways to capture the brand.

As the attitudes of customers and corporate clients have changed, so has my work. Over time, web use has evolved into social and mobile usage. I have simplified my work by helping brands communicate on social networks and help Fortune 500 companies transform their businesses for the mobile world. E-commerce and digital advertising have become mobile marketing and mobile advertising in the smaller end of the screen. Then came the big sea change in business strategy — the use of data and artificial intelligence to improve the customer experience. And these are the areas where I rewrote my work.

The common threads throughout my work have been the exploration of customer behavior, technological innovation and business needs. That’s what brought me to the Data Axle. At Data Axle, I apply the techniques and methods I learned in my anthropological days to use artificial data and intelligence and understand why consumers and consumers choose. Then, we use these ideas to help Fortune 500 companies transform their businesses and exceed their goals.

M7: What do you think is the best way to find a good audience in your field?
TZ: There are four levels of data and intelligence that I use to help customers identify who their target audience is. First, start with basic data — basic elements about your audience that don’t change much over time. Depending on your goals, it could be demographic or firmographic. In any case, the truth is that it is very important in this basic field because it brings low trading efficiency.

Once you have the basic data, you want to dig into your interests and psychography. You may be aiming for moms, but there is a big difference between moms who are gardeners and those who love heavy metal. You need to be able to recognize who these people are at the human level in your business, and that’s what you achieve in the field of secondary intelligence.

On the third level, when we focus more on habits, we want to see if someone is in the market for your particular product at the moment, or has a channel related to the need for something. new. And similarly, if a car company is targeting moms who own an SUV, they’ll know who in your audience watched a video or read a customer report about the SUV, and probably had a baby in the car the last 30 days. In other words, you are looking for an analysis of intentions or actions that may suggest that they are looking to be converted soon.

And finally, at the top of the customer intelligence pyramid comes a moment: Is it a good time to connect with someone who has expressed an intent to buy? Is it the right time and place? Are they in the right mood to give